Thursday, October 13, 2011

Assignment 3- Logos in Illustrator

animal and the word

animal

letter and animal 







I am trying to sale the seahorse. I am working on the word as logo.

3 comments:

  1. Nice colors. I like the way you cut up the letters and added spikes to the top logo.

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  2. You have posted the images - now I need you to post a comment under each so that we know what your statement of intent was. You can do this by simply Editing your posts in the Dashboard.

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  3. Jasmin,
    It is great to have you in class. The more you work on your roughs and ideas the better your application of the software will get and your visuals will be more focused and help with your artwork. I know this is new to you but the more you put into it the easier it will get. Please post your comments and images and roughs so we can see your process!
    Image: This is a great beginning!! But you really need to do roughs and work out what you are trying to say. Why do you have the negative shape under the sea horse chin. What is the reference of the two tails. Jasmin come see me in my office hours and we can really work through what you need to learn.
    Image and Word. The text and the seahorse do not connect visually. Your type face is very playful and curly - describing how the seahorse body is but they could work if you started to experiment with the connection. Why that use of color? How does that reference Seahorse? You could have used some of the spikes from the text on top the back of the seashore. The outline of the seahorse does not necessarily need to be there and you need to work on the negative space between the text and the image. They need to connect. Come see me in my office hours and lets work through the fundamentals of 2D design. What logos did you use to reference these logos?
    Letter: Use of negative space in the letter works really well. This is excellent!! You have really achieved a balanced image that plays on the letter and the animal.
    WORD: not working yet – there seems to be lack of idea behind the logo. What characteristics were you trying to express about the sea horse. This will help you with creating an idea. WHERE IS IT ON THE BLOG?

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